Zero Budget App Marketing Tips – The Daily Overpass #127

App Marketing is among the toughest things we do as app designers. It’s something I invest a lot of my time considering … and I admit that I’m not a professional. I attempt things and sometimes they work … sometimes they do not. Today, I answer the request of Abby Dabby to talk a bit more about this. I hope it assists.

Ultimately, I do not believe a substantial marketing budget plan is essential– similar to I do not think you need to invest lots on an app developer. Some things you can discover yourself.

Anyhow, these are simply my concepts.

I also discuss our brand-new product store which we are dealing with. It can be found here:

Are you a fan of the Overpass company? You can leave us an evaluation on Google at

For Overpass merchandise, check out our shop:

About Overpass:
Overpass is a mobile app development business based in the UK that really earns money from its own apps in addition to creating money-making apps for clients. We have our ideas and construct them. We can develop your concepts too. If you have not started developing your mobile app yet, you are already behind.

Our team includes developers and designers with years of experience in different company sectors. We build apps in native iOS, Android, and Corona SDK. We are based in Wantage, Oxfordshire.

Find out more about Overpass at www.Overpass.co.uk. Check out our instructional video games such as Mandarin Bubble Bath, Agent X, and Deep Sea Typing. Have a look at our spy apps like Ear Spy, Alarm Spy, and Eye Spy.

About Eric:.
Eric Wroolie is the owner of Overpass. He has actually developed software application and web-based solutions for many large and little companies including Macmillan Publishing, RibbonFish, BNP Paribas, Barclays Capital, Deutsche Bank, BBC Worldwide, and many others. Prior to that, he was a Chinese Mandarin and Vietnamese Linguist for the US Army and then a school teacher. Now, he makes apps.

 

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25 Responses to “Zero Budget App Marketing Tips – The Daily Overpass #127”

  1. AmCan Tech Videos

    Jul 12. 2017

    Exactly what I wanted. Most of my apps have around 1k downloads which isn’t bad based on organic promotion. I just need some more ASO tips, can you have a youtube live session looking at user submitted apps and helping with titles and SEO?

    Reply to this comment
  2. AmCan Tech Videos

    Jul 12. 2017

    Second Comment, Is it recommended to implement Facebook audience network to track user installs and get analytics as well as for an ad network??

    Reply to this comment
  3. bastawa

    Jul 12. 2017

    thanks good episode especially eye opener about having multiple twitter accounts! I worked once for a music label couple of years back and they had 3 or 4 full time employees who would call radio stations, post facebook twitter, send sms buzzing their artists. And that was couple of years ago! Probably this days the same size label have 6 or 8 market people.

    Reply to this comment
  4. Tom Sutherland

    Jul 12. 2017

    Hey Eric, I have a browser app and I’m looking into monetizing searches. Do you know any advertising networks that support this?
    I previously had a look at google custom search engine but I was not fond of it..
    Cheers!

    Reply to this comment
    • Overpass

      Jul 13. 2017

      Hi Tom. I’m not sure. Is a browser app like a browser plugin?

      Reply to this comment
    • Tom Sutherland

      Jul 13. 2017

      Overpass no I meant a browser; Chrome or Firefox for example 🙂
      I found out Google offers this through adsense but you need to apply for it.
      Thanks for the reply anyway, keep up the interesting content!

      Reply to this comment
    • Ajay Ramachandran

      Jul 14. 2017

      Yea, mobile ads seem easier to apply for. For example, with adsense, you need to have a certain amount of text to be accepted, which doesn’t really work for webgames (as in fullscreen webgames, not flash game style sites)

      Reply to this comment
  5. TechXSoftware

    Jul 12. 2017

    If you want to get stats off Twitter, I really recommend you learn ‘R’ with Twitter API, get really good results from it and many different forms. If you don’t pay, I think your limited to seeing 6,000 tweets I think.

    Reply to this comment
    • Overpass

      Jul 13. 2017

      Cool. I’ve played with the API in Node. Everytime I try to learn ‘R’, I never get passed the first chapter. Is it just me or is it really hard?

      Reply to this comment
    • TechXSoftware

      Jul 13. 2017

      Its easy because its just like writing in English, but its hard because there are so many functions. But it has a help function which makes things way easier. IT had taken me a few weeks to learn.

      Reply to this comment
  6. Lyn Scott

    Jul 12. 2017

    I want a T-shirt like that.. But I’m living in Chile :’-(

    Reply to this comment
    • Overpass

      Jul 13. 2017

      Thanks Lyn. That’s one of those problems with Spreadshirt… I have to setup all kinds of different markets and manually put those designs in the different places. You would think a “print-on-demand” service would allow you to ship from the nearest location wherever you are in the world. But, no, they told me US customers would have to get them shipped from Europe unless I setup a US store. Not sure about Chile. Man, I’d love to go to Chile one day!

      Reply to this comment
  7. BlackDeath12345

    Jul 13. 2017

    I spent 0 for my Trump’s great wall game and have almost 200 downloads :/

    Reply to this comment
  8. Ihana Moments

    Jul 13. 2017

    I like how u used the word “massage”, 8:05 , yes, its more of testing based on the audience you target. Then doing what works for you.

    Once someone who I don’t know, liked one of my app, and posted it on his Facebook page that has more than 50,000 fans. That app went from 1500 to 8000 plus downloads in just 2 days. I figured it out later that the download came from that Facebook page. After that, I just send a well written private message to admins of Facebook groups and Facebook Fans pages. In my message, I explain why the app is useful for their followers, sometimes it works. Also, sending to those Youtube Gurus, top 10 apps in January, bla bla …. if your app is good, they will consider it.

    I use admob House ads, that works too, its not really Zero cost, but it works. thanks Eric, always lovely to hear from you.

    Reply to this comment
    • Overpass

      Jul 13. 2017

      Thanks. That’s really a great strategy that I haven’t used. My apps haven’t really gotten any exposure at all. For a while, we were emailing blogs and stuff to try to get them mentioned. But it’s surprising how many of these sites have now monetized that. I can pay for them to review my app. So, I didn’t like that model. I forgot to mention house ads. I sue those sometimes too.

      Reply to this comment
    • Ihana Moments

      Jul 17. 2017

      I am not sure, but some of your language game apps might be of interest to some Language learning Facebook pages or groups, worth sending some message. It might not work, but, at least u prove something 🙂

      Reply to this comment
  9. Tom-Greger Knutsen

    Jul 13. 2017

    Hi Eric! Sorry to hear about your t-shirts. I like the artwork and would love to get one 😉 You should try to use merch. I have not tried it myself but I think it is worth a try 🙂 https://merch.amazon.com/

    Reply to this comment
    • Overpass

      Jul 13. 2017

      Thanks Tom. I haven’t given up yet. It’s like apps… there’s a trick here and I just have to find it :-). I was going to go with Merch, but you can only do 10 designs initially and it just looked more complicated to me. Plus, you can’t assign roles. I would love to give my team access to it without giving my Amazon password which is linked to everything. But, I might go that way.

      Reply to this comment
  10. Ameer Hamza

    Jul 13. 2017

    i find out that admob give more if your are from USA or UK etc,any one other? agree with me what about your? Eric

    Reply to this comment
    • Overpass

      Jul 15. 2017

      I’m not sure. I’ve only been a UK company. But most revenue comes from the US. Not much from the UK for me.

      Reply to this comment
  11. Storyline

    Jul 14. 2017

    Hi Eric i love to watch your videos ..

    And I have one question for you : Can you recommend some blogs , forums for developers ..

    One more thing I can help you with email marketing…

    Thanks

    Reply to this comment
    • Overpass

      Jul 14. 2017

      Hi Storyline. The best blog I know of for app developers is Sensor Tower. I’m not a big fan of their tool (but many are, so it could just be my ignorance), but the content they put out on their blog is great. I’m really glad you like the videos too. Thank you.

      Reply to this comment
  12. Valisapps

    Jul 16. 2017

    why i didn’t see this video before?, i have spent around $26 on Facebook Ads with $0 return

    Reply to this comment

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